Client Case Studies

Sebonack Golf Club, Southampton, New York

• Conducted multiple special events
• Organized gala Grand Opening celebrations
• Created Press Invitations and a master Press Kit
• Worked with various photographers during grow-in phase and upon completion of golf course
• Arranged media interviews for course owner and course superintendent
• Arranged media interviews for course architects (Jack Nicklaus & Tom Doak)
• Organized playing tours and visits for media and course raters
• Entertained USGA, PGA and LPGA officials
• Secured feature articles in golf, travel, business and lifestyle magazines
• Coordinated all media relations for national and international coverage
• Conducted media property "walkabouts" during construction phases with architects
• Spent five years coordinating PR and events

The Concession Golf Club, Sarasota, Florida

• Promoted the Jack Nicklaus/Tony Jacklin design to a national and international media audience
• Scheduled top raters to visit and play
• Promoted David Leadbetter as Instruction Advisor at The Concession
• Publicized the LPGA pros who make The Concession home
• Promoted the world-class practice facilities and teaching staff
• Arranged one-on-one media visits
• Staged a two-day media event with writers from around the country. Special guests included Paul Azinger, Tony Jacklin, Hollis Stacy and David Leadbetter.
• Coordinated visits at top northeast private clubs for membership director Alan Pope and former Ryder Cup Captain, Tony Jacklin
• Promoted the many events contested at the club including the NCAA Big Ten Match Play Championships
• Assisted the club in being named #4 Best in State by Golf Digest

The Max Mandel Municipal Golf Course, Laredo, Texas

• Coordinated the grand opening events, press invitations, media dinners, press conference for the official unveiling of the golf course along the Rio Grande
• Coordinated all media relations for national and international coverage, including a master press kit
• Scheduled media from around the country to attend the grand opening
• Assisted the client with the golf course photographer selection process including reviewing potential candidates and proposal reviews
• Arranged media interviews for course architect (Robert Trent Jones, Jr.)
• Secured media visitations that resulted in positive reviews for top golf magazines
• Arranged for course rater visits and reviews
• Engaged LPGA Hall of Famer Nancy Lopez as celebrity guest for clubhouse opening in 2013 and handled media interviews 
• Established a Nancy Lopez Scholarship program in 2016 for deserving Laredo high school golf team members (boy and girl)
• Coordination of fundraising tournament and scholarship presentations at The MAX with Nancy (2016 and 2018)

The MAX Honors include:

• GOLF Magazine (September 2014)—Listed as one of the "Top 100 Courses You Can Play"
• GOLF Magazine (January 2014) – "Best New Courses." The Max A. Mandel Municipal Golf Course was selected as the "Best New U.S. course you can play."
• Golf Digest (December 2013) – "Best New Courses 2013."
• Golfweek Magazine (May 10, 2013) – "Munis in Motion" Golfweek's Best Municipal Courses for 2013.

Pound Ridge Golf Club, Pound Ridge, New York

• Promoted the new high-end daily fee golf course – a first for Pete Dye in New York
• Coordinated pre-opening events for media and local business people
• Coordinated all aspects of the official grand opening event (over 250 attended)
• Secured over 200 media placements on the new golf course
• Created special media events with Pete Dye
• Instrumental in having the course ranked "One of America's Best New Courses" by Golf Digest, and "Top 10 Best New Public Courses in the U.S." by GOLF Magazine.
• Developed local hotel partnerships with Marriott, Hyatt and Mandarin Oriental in New York

Verdura Golf & Spa Resort, Sicily

• Promoted the first 5-star luxury golf resort for the Rocco Forte Collection
• Promoted the work of golf course architect Kyle Phillips and his first venture in Sicily
• Coordinated media visits by key U.S. journalists to Verdura
• Conducted New York City select media round-table to promote resort and architect
• Created a golf retail travel agency partnership with Owenoak International Travel Services
• Contributed golf related content to the hotel's website
• Evaluated event opportunities for the new resort and golf course

La Reunion, Antigua, Guatemala

• Promoted the first Pete & Perry Dye layout in Central America – Fuego Maya Golf Course
• Coordinated the grand opening event for 200+ guests
• Traveled frequently to Guatemala with key U.S. journalists
• Organized a Golfweek Magazine event at La Reunion
• Assisted with golf website content
• Contacted the PGA Tour to consider La Reunion as a possible site for a Nationwide Tour event
• Contacted the LPGA Tour to consider La Reunion as a possible site for a FUTURES Tour event
• Liaised with NY Guatemalan Tourism Office on possible promotion ideas